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January 17, 2024

Entry 5: 1/17/2024

Wow! The airwaves are full of ads in the lead up to the New Hampshire primary. Exciting to see the race heat up.

So many of them are process oriented and driven by grievance. There’s very little substance of the candidates’ positions and their general election strength. Our polling indicates that attacking Trump and focusing on affordability is a winning message.

We’ll also say the Republican ads are very highly produced and have a quality look about them. Voters can always identify lower-production-quality ads.

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